The Story of The Fabulist

With an amazing line of fresh skin care, hair care and home scents, Aesop has created a new school in marketing. Aesop –The Book tells the story of the brand.

With an amazing line of fresh skin care, hair care and home scents, Aesop has created a new school in marketing. Aesop –The Book tells the story of the brand.

Aesop is probably the most hyped beauty company of the last decade. They release a product – everyone from instagrammers to fashion, beauty and interior design editors instantly publish the images. They have no need for regular advertising since their packaging and imagery are simply so stylish that everyone wants them in their content – as well as in their bathroom cabinets.

Aesop Seeking Silence hydrator.
Aesop gift kit The Chonicler.

Aesop – The Book is the first publication from the company. It chronicles the first thirty-three years to the present day – from product formulation to the design of their spaces. It was published by Rizzoli New York and is a 336-page, linen-bound hardback.

Find it here.