French jeans makers Ateliers de Nîmes draw inspiration from their heritage to create jeans that match tradition with modernity.
The French city Nîmes is where the sturdy, cotton fabric originated from, de (from) Nîmes – or denim. French traders set up shop abroad, mainly in Genoa, Italy, but also England and America. Genoa later gave name to jeans, from the jean-fabric manufactured in Genoa.
Later, a famous American trader, named Levi Strauss, got hold of the fabric. He started making trousers from it, attached rivets and adapted them to suit American workmen. Denim is highly durable, and that is why it was used by people that needed clothes that would last long.
Indigo dye is used for coloring the denim giving them the distinctive blue color. It stems from India, from where it also got its name. From India, Indigo is imported to Egypt, Greece and Rome. Indigo in India was made from plant Indigofera tinctoria. It was used on cotton because it was the easiest method of coloring. Organic indigo was used until the discovery of a synthetic version in the late 19th century.
Ateliers de Nîmes is driven by the desire to create jeans that are sustainable and rare. They are designed and made in France with fabric from Italy.