Bleu de Chanel

La Marinière by Coco Chanel helped emancipate the female body. She turned the blue stripes originating from the French Navy into a new, comfortable way of dressing.

Audrey Toutou as Coco Chanel in the film Coco Before Chanel.
La Marinière by Coco Chanel helped emancipate the female body. She turned the blue stripes originating from the French Navy into a new, comfortable way of dressing.

Before Chanel, women had to restrain their bodies into uncomfortable, narrow, corset dresses with heavy trains, disabling them from moving freely or even breathing properly. The clothes restricted women to a sedentary, quite boring, dependent life. Coco Chanel wanted to live life to the fullest and instinctively set about creating a new way of dressing. One that would allow women to actually partake in life on their own terms.

In the early 1900s, Coco Chanel would regularly visit Deauville, on the west coast of France. This coastal resort town was the place to be at that time. The place to relax, to play and to be seen.

Coco Chanel and Arthur Edward “Boy” Capel.

Coco Chanel, the creative visionary, was deeply inspired by the idyllic beach countryside. She drew inspiration from everything around her: the practicality of mens’ boating jackets, the crisp freshness of nautical sailor stripes, the color of Normandy’s skies, and the ocean. And she saw men and women bathing at the beach, and how the women struggled to swim in their covered-up swimsuits. Coco Chanel bought a striped sailor shirt for herself and wore it with a pair of stretchy pyjama pants.

1910. The stripes were originally worn by the French Marine.
Maritime life in France.
Playful beach life inspiration. The Beach Ball Miniaudiere.

She knew that if she herself wanted to dress in this new, comfortable yet very stylish way, so would a lot of other women too. She was right. Coco Chanel launched La Marinière (navy style), people flocked to her store in Deauville and the rest is history. Coco Chanel enabled women to enjoy the same physical freedom as men had always had and in that sense, catapulted fashion into another century. Blue has a very special place in the history of Chanel – and – of women’s liberation.

Everyone wanted to wear the blue and white stripes. Hollywood star Audrey Hepburn.

Luxury must be comfortable, otherwise it is not luxury.

Coco Chanel
A young Brigitte Bardot.

For the 2019 Resort collection, the legendary fashion house drew inspiration from those early days in Deauville. The collection is filled with references to maritime life, showed off with a life-size Chanel cruise ship as a backdrop.

Chanel resort collection 2019 complete with the Chanel cruise ship La Pausa.
Chanel is as classic as the color blue. Eau de parfum Bleu de Chanel.
Travel light. Backpack by Chanel.
Makeup line for boys Boy de Chanel.
Coco Chanel wanted to live life to the fullest. Chanel continues that legacy. The brand´s 2019 surfboard and skateboard.

The most courageous act is still to think for yourself. Aloud.

Coco Chanel
Beautiful Coco Chanel in 1913.